About A New View
When we are looking at the view of a mountain in front of us, we see the steep climb.
We see the initial path through the underbrush. The mountain looks completely unmanageable. However, if we take just one step to the left or to the right, the entire view changes. That small deviation is so important. It gives us a new perspective. It gives us a New View.
All of a sudden, the path is different. Counseling is finding the courage to take that one step to the side and see a new view. At a New View Counseling, we believe that everyone deserves the care needed to see a new perspective. Our therapist are trained and experienced to help you completely transform your life.
A New View Counseling and Psychological Services was started by Kathrine Parnell in October, 2014. Kathrine started the business as a way of providing supplemental income for her family within a flexible environment. She saw a great need for outpatient mental health treatment for individuals and families managing the various difficulties associated with Autism. Kathrine’s specialized training in Autism as well as her own personal experience being a mother of children with Autism would provide a safe space for people to come to receive counseling.
The company transitioned from a sole proprietorship to an LLC in 2017 and then another structure change to an S-Corp in 2022. The company continues to be 100% owned by Kathrine Parnell.
A New View began in a small office in the back of a Farmers Insurance office in Draper, Utah. Within 6 months, Kathrine had enough referrals for services to be able to leave her full-time job as a medical social worker and pursue the growth of A New View Counseling in a full-time capacity. From 2015-2017, Kathrine moved the location of the company to three different spaces as the company continued to grow. Kathrine continued to be the only employee during this time. In 2017, Kathrine made the decision to add a service of social skills groups to the company. She recognized there was an enormous gap for these services and believed it was the only way to help some kids who were feeling hopeless and a lack of belonging. She and her husband traveled to Brisbane, Australia where they were trained to facilitate a social skills program which would produce incredible results. With the addition of these services, came the partnership with her husband, Brian to begin creating a company which would provide high quality mental health services to those in need.
Kathrine hired her first employee to assist with the social skills program. While the employment with that individual was only for the 8 weeks of the program, it released the fear Kathrine had about being an employer. The growth of the company led to another office change and this time it pointed A New View Counseling to Riverton, Utah where they would become established as a reliable resource for high quality mental health treatment in the community. At this point, A New View Counseling had a lengthy wait list of individuals wanting the services being provided. Kathrine decided to take another leap and hire another therapist. Within 6 months, that therapist’s caseload was full and it was time to hire another. This process of growth has continued to repeat itself over and over since 2017.
In 2022, the success of A New View Counseling was recognized and celebrated as the city of Riverton and the South Valley Chamber awarded Kathrine as the Business Woman of the Year. This recognition was achieved due to Kathrine’s bold tenacity to offer a needed service and build a company designed to not only serve the community but to serve their employees.
In 2023, A New View Counseling purchased their own building to create a permanent home for the headquarters of the company in Riverton, Utah.
What began as a one-person operation has now grown to 44 employees and four locations. Acquisitions of other practices began in 2023 and has extended the vision to new communities. These additions continue to spread the mission of serving our community through accessible and approachable mental health care.
A New View Counseling has grown from serving 34 clients in 2014 to over 4000 clients presently. People from all walks of life and various experiences utilize the services A New View Counseling has to offer. Clients as young as two years old up to age 94 have been served.
Become a Partner
Join us!
At a New View Counseling, we are committed to providing approachable and accessible mental health care. We realize that in many communities, services can be lacking. There has been a trend of practices closing or transitioning under ownership of large corporations. We believe there is something special about a local practice and the relationships which are formed there.
Through acquisition, we partner with small group practices to provide oversight and strengthen the infrastructure so these communities can continue to be served with high quality mental health services. If you are interested in learning more about partnership opportunities with A New View Counseling, please contact us at 801-209-9797.
Are you interested in learning more about how to start your own thriving practice?
Kathrine Parnell is now offering consultations! You can purchase a time on her calendar.
From Solo to Thriving Group Practice
We talked more about our journey with Craig Dacy on the Therapy Business Podcast. Click the button to listen to the whole episode!
